5 days agoErrors in A/B testingA/B tests are a tool used to optimize conversion rates (CRO). It involves conducting an experiment where two or more versions of the same page (or ad, or email, depending on what we will be testing) are published to see which version generates a better conversion. After conducting the A/B…Ab Testing5 min readAb Testing5 min read
Jan 25Google’s HEART framework in UXMeasuring UX is not always easy, and Google’s HEART framework can help us overcome this challenge. It was designed to help UX teams focus on specific aspects of the user experience they want to improve, as well as identify concrete goals and user experience metrics to measure success. It was…UX Research5 min readUX Research5 min read
Jan 18A/B testing vs. usability testingA/B testing compares two versions of the same digital product page to find out which one works better, taking into account the KPIs that have been previously chosen to evaluate it. Usability testing, on the other hand, uses a group of representatives to obtain feedback on how the product works…Usability Testing3 min readUsability Testing3 min read
Jan 11Usability tips for emojisNowadays emojis are part of our writing and reading habits, both in text messages and on other online sites (websites or newsletters, for example). Even in communications at work, when we are in informal situations. They help us convey emotions and feelings better than words. They are the equivalent of…UX3 min readUX3 min read
Jan 4UX trends in 2023As we move towards 2023, there are several key trends in UX user experience design that are expected to gain traction. Artificial Intelligence and Machine Learning One of the most prominent trends is the continued rise of artificial intelligence (AI) and machine learning in UX design. This technology will enable designers to create more intuitive…UX3 min readUX3 min read
Dec 21, 2022Affordances and signifiers in UXThose of us in UX Design have to make products usable, and precisely one of Jakob Nielsen’s 10 usability heuristics for user interface design talks about consistency and standards. This implies that users should not have to wonder whether different words, situations or actions mean the same thing. Linked to…Affordance3 min readAffordance3 min read
Dec 14, 2022Advice regarding data analysis to junior UX ResearchersMost UX Researchers have worked in other areas of UX design before moving into research, so they don’t have specific training in statistics and data analysis. But like everything else, the best way to learn is by doing, and we all have to go through that initial phase. Data alone…UX Research4 min readUX Research4 min read
Dec 6, 2022How to take advantage of screentime and pages seen in UX ResearchWhen analysing our web analytics data, speaking from a user experience point of view, we have to be very clear that more is not always synonymous with better. The duration of sessions, the number of clicks on a page or the number of page views per session can have a…UX Research4 min readUX Research4 min read
Nov 30, 2022When should we use a UX Lab?In the previous post, we explained what a UX Lab is. In this one, we are going to see in detail when we should use a UX Lab and what a usability lab is for. Building a usability lab is not necessarily cheap and it can take some time to…UX Research3 min readUX Research3 min read
Nov 23, 2022UX Lab, what is it?In this post, we will explain what a UX Lab is and how we should use a UX Lab. We will talk about the process of developing and building a UX Lab. What is UX Lab and what are its characteristics? The UX Lab or Usability Lab is one of the reference infrastructures when it comes to user testing. …UX Research4 min readUX Research4 min read
