Designing in dark mode is a trend that we can already come across in most of the digital products we use, in phone devices, desktop computer apps or even in smart TVs. In this design trend the colours of the interface elements are inverted, so we then use clear colours…

MVR stands for Minimum Viable Research. When doing UX Research it is very important to know our audience and the product we are researching. Once these two aspects are clearly defined, we can start with what is known as Minimum Viable Research. This concept is similar to the MVP, Minimum…

The KISS standard is the acronym for Keep It Simple, Stupid, which tries to declare that, essentially, things will work better when kept uncomplicated and straightforward instead of complex. There are other ways this acronym can be interpreted, but all of them have roughly the same meaning: Keep it simple…

Today we are going to explain how you can build a tree testing in three phases: define, develop and analyse. Defining a tree testing The first step is to define the focus of your assessment (what are you going to focus on?) as well as its objective (what are you testing for?). Define the…

This post is part of the series on the phases of UX Research. If you haven’t read them already, we recommend you read the posts in the series first: UX Research: Phases of the research process UX Research for discovery Assessment and listening phase On this occasion, the researcher takes a more passive position…

The UX research process is extremely important for the user experience, as the results will inform the direction of design decisions. Research reports are the data recorded by UX researchers, transformed into useful information by analysing it. …

Lean UX methodology establishes a design method opposed to traditional UX method. Whereas traditional UX methodology is centered around result, Lean UX focuses primarily on the process. How is Lean UX applied? This design process is applied by eliminating design requirements. Problems are compiled, we create hypotheses and new hypotheses. Lean UX works as a…

Executing UX Research when launching a digital product is very important so we can design based on data, and not just based on assumptions. …

When we face user research processes we gather a lot of qualitative information about how these people are and about their mental models. …