What are diary studies? When and how to use them

Photo by Tonkla Pairoh on Unsplash

What are diary studies?

When to use diary studies?

  • Usage habits: at what time of day do users use the product?
  • Context of use: when do they decide to use the product?
  • Attitudes and motivations: how do they feel about using the product?
  • Behaviour and perceptions: what is the learning curve like, how do they perceive the brand after using the product?
  • Customer journey: what is the typical customer journey like when using the product?

Methodology

  1. Planning and preparation: defining the objectives we want to achieve and the tools to be used with the participants.
  2. Overview before starting the study: We need to make sure that those who are going to participate are able to conduct the diary study and know what they have to do. We also need to make sure that they are familiar with the tool or technology that will be used during the study.
  3. Study period: in this phase, we have to provide all the necessary information and instructions so that they can conduct the study correctly. We have to make sure that we do not bias or influence the behaviours or perceptions of the people who are going to participate.
  4. Post-study interview: After completing the study and analysing the information that has been collected, a follow-up interview is necessary to clarify what needs to be clarified.
  5. Analysis of the results: at the end of the study we will have a large amount of qualitative data, so the last step will be to identify all the patterns and behaviours that respond to the questions we had originally set out.

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User Experience & User Research agency focused on services and digital products. Proud member of @UXalliance

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Torresburriel Estudio

Torresburriel Estudio

User Experience & User Research agency focused on services and digital products. Proud member of @UXalliance

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